Designing a social food app
from first principles.
End-to-end UX/UI design for FOODIE, a social food discovery app. From user research through high-fidelity prototype with full visual identity — showing that content strategy thinking and product design thinking are not that different.
Why a content strategist learned UX/UI.
I pursued UX/UI training at CareerFoundry because I kept hitting the same wall: I could see exactly what a product or content experience needed to do differently, but I lacked the formal design vocabulary and toolset to fully execute the vision. That changed after this program.
FOODIE was my lead project — a social food discovery app designed to help users find, save, and share restaurant experiences with people they actually trust. The project ran the full UX process from research through a high-fidelity interactive prototype with a complete visual identity.
The best content strategists think in systems and user journeys. UX/UI training made that instinct formal and executable.
Research first. Design second.
Three projects. Three different design challenges.
The toolkit.
Want to see what this looks like
for your brand?
Senior Content Strategy · Brand · AI-Assisted, Human-Led, Always · NYC