Hired as a content creator.
Built a marketing engine.
Hired to replace an outsourced marketing agency at a B2B healthcare compliance firm, as the only marketing person on the team. Inherited a system that wasn't working. Audited it, scrapped what wasn't, and rebuilt everything: brand, content strategy, podcast, analytics framework, AI tooling. Until every channel was growing and the pipeline was moving.
I wasn't hired to build this. I was hired to fix it.
The firm had been working with an outsourced marketing agency, and let them go. They hired me as a content creator and video editor to replace them. I was the only marketing person on the entire team. No department, no colleagues, no handoff document. Just me.
What I inherited wasn't nothing, there was a podcast and some content, but it wasn't working. The numbers weren't there. So I audited what existed, scrapped what wasn't serving us, and rebuilt: new podcast brand direction, new content strategy, new workflows, new analytics framework. My job description covered brand identity, content development, calendar management, social campaigns, webinar marketing, analytics, and internal brand training. What I actually delivered grew well beyond that, because when you're the only marketer in the building and the work is working, you keep going.
The title said content creator. The work said marketing turnaround. No agency. No team. No safety net. Just results.
What started as content creation became this.
This is the full scope of what I built and owned over time, through proactive recommendations, consistent delivery, and a genuine interest in making the whole machine work, not just my slice of it.
Every channel grew. The pipeline grew with it.
These metrics come directly from the monthly and quarterly performance reports I built and delivered to leadership. The reporting framework itself, tracking 7 channels and connecting content to pipeline, didn't exist before I created it. Q1 2026 and April 2026 data shown.
The strongest content week was the strongest pipeline week. New service line launched. Top podcast episode dropped. Top LinkedIn post published. That same week: a new contract signed, and 4 qualified leads came in for the new service line.
I built the reporting framework too.
There was no analytics reporting structure when I arrived. I designed and delivered a full cadence from scratch, tracking 7 channels, connecting content directly to the BD pipeline, and presenting findings to leadership with strategic recommendations for what to do next.
- LinkedIn impressions & engagement
- Podcast download activity
- Website traffic pulse
- Pipeline activity flags
- Full channel performance across 7 platforms
- Content-to-pipeline attribution
- Lead source tracking
- Contracts signed tied to content
- Strategy pattern analysis
- Full QoQ & YoY performance review
- What's working / what isn't
- Q2 direction & recommendations
- BD pipeline alignment proposals
- Priority ownership assignments
The flywheel started compounding.
Seven channels. All moving.
| Channel | Key Result | Strategic Insight |
|---|---|---|
| Podcast | +230% audience growth over 2 years · +91% QoQ in Q1 · 22% of guests drove revenue | Multi-part series + high-credibility guests = highest performing format. Built guest conversion dashboard to track BD impact. |
| LinkedIn (Executive) | 141K impressions in April · +192.8% vs prior period · 64K unique members reached | Identified "CEO storytelling" language pattern driving 3–5× average performance. 40% of audience in healthcare, exact target demo. |
| LinkedIn (Company) | +147% follower growth in April · 80% engagement on top post · +55% impressions QoQ | People-and-culture content consistently outperforms promotional content. Team posts carry the channel. |
| Website / Blog | +120% traffic YoY · 64% direct traffic · avg 1:43 on page · 2 contracts closed via website | Direct traffic = brand recognition. Site is closing on its own. Blog readers spending 4–5 min on page signal deep intent. |
| Newsletter | 38% avg open rate · 2× list growth · 57% open rate on top campaign | Tension-based subject lines outperform descriptive ones by up to 10×. November campaign is the template to replicate. |
| YouTube | +30% views QoQ · Top video driving 60% of channel views | Short-form explainer content outperforms long-form interviews by volume. Identified Spotify as distribution gap (2% of podcast listeners). |
| Campaigns | 4.7% CTR on service line launch · 4 qualified leads from one post · 7.7% engagement | Content-to-pipeline is measurable. Specific offers convert. One post + one newsletter = 4 new service line leads. |
The full stack.
Want to see what this looks like
for your brand?
Senior Content Strategy · Brand · AI-Assisted, Human-Led, Always · NYC